Strategic Blue

Strategic Blue is a UK-based FinTech company founded in 2010, specializing in cloud pricing optimization and financial operations (FinOps) for digital innovators. The company applies its expertise from commodity price risk management to the cloud computing sector, treating cloud services like a commodity to enhance pricing and procurement strategies. Headquartered in London, Strategic Blue serves customers primarily in the EU and US markets and is recognized as an Advanced Tier partner with AWS and a Premier Partner with Google Cloud.

The company offers cloud cost optimization services, focusing on AWS Reserved Instances and other pricing models to help clients reduce costs. Their flagship service, Cloud Options, acts as a cloud broker-dealer, providing expertise in cloud billing and financial governance. Strategic Blue primarily serves small businesses across various industries, including Advertising & Marketing, Education, and Banking, and has a strong presence in the public sector. With a team of around 40 employees, the company emphasizes collaboration and innovation while delivering comprehensive cloud cost optimization solutions.