Immersion

Immersion: The Value Measurement Company, also known as Immersion Neuroscience, is a California-based software technology firm focused on measuring the unconscious value people derive from experiences and content in real time. Their core innovation, Value Measurement, utilizes data from wearable devices like Apple Watch, Whoop, and Fitbit to capture physiological changes linked to brain activity. This method provides insights into what people truly value during experiences, bypassing subjective self-reporting.