Upwave

Upwave is a marketing analytics company based in San Francisco, California, founded in 2012 by Chris Kelly. The company specializes in brand outcomes measurement, offering a platform that helps marketers plan, measure, and optimize their brand advertising campaigns globally. Upwave, formerly known as Survata, has developed a comprehensive Brand Outcomes Measurement Platform that utilizes data science and machine learning to provide insights into key brand metrics, including brand lift, reach validation, and optimization opportunities.