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About
Heyday by Hootsuite is a conversational AI platform that enhances customer interactions for retail and e-commerce businesses. Founded in 2017 in Montreal, Quebec, and acquired by Hootsuite in 2021, Heyday focuses on making the buying process as simple as messaging a friend. The platform utilizes advanced AI, Natural Language Processing, and Natural Language Understanding to provide automated, personalized messaging across various channels, including social media and live chat.
The core offering is an intelligent conversational AI chatbot that serves as a 24/7 sales assistant and customer service tool. It automates tasks such as answering FAQs, capturing leads, and providing personalized product recommendations. Heyday also consolidates customer interactions into a unified dashboard, allowing brands to manage communications from multiple platforms efficiently. With successful implementations for notable retailers like Lacoste and Decathlon, Heyday demonstrates its ability to drive sales growth and improve customer satisfaction while reducing operational costs.