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AdRoll is a global marketing and advertising platform that helps businesses create, manage, and optimize multi-channel campaigns. Founded in 2006, it has evolved into an all-in-one ecommerce marketing solution, serving over 120,000 brands and generating more than $246 billion in annual revenue for its customers. The company is headquartered in San Francisco, with additional offices in Dublin, New York, Salt Lake City, and Sydney.
The platform offers a range of data-driven marketing tools, including audience segmentation, marketing automation, retargeting, and email marketing. AdRoll specializes in retargeting across various channels, allowing brands to create personalized ad campaigns based on their website data. It also features a machine learning engine that provides insights into consumer behavior and store performance. AdRoll caters primarily to mid-sized businesses and growing brands, particularly in the ecommerce and direct-to-consumer sectors, while remaining accessible to companies of all sizes.