Overview
Employees
3700
Founded
2005
Revenue
$1.94B
Location
Paris, Ile-de-France, France
Industry
marketing & advertising
About
Criteo S.A. is a global technology leader in commerce media, based in Paris, France. Founded in 2005, the company operates in around 90 countries with over 30 international offices. Criteo is publicly traded on NASDAQ under the ticker symbol CRTO. It positions itself as a commerce intelligence platform that enhances performance and growth for businesses by connecting brands, retailers, and publishers through advanced AI and exclusive commerce data.
Criteo's services are organized into two main segments: Retail Media and Performance Media. The Retail Media segment helps retailers monetize their audiences through personalized advertising, while the Performance Media segment focuses on driving customer acquisition and retention for brands through targeted campaigns. The company also offers a robust technology infrastructure that includes real-time bidding, data synchronization, and ad trust solutions. Criteo supports a diverse range of clients, including over 15,000 retailers and various global brands, facilitating significant commerce transactions and enhancing advertising effectiveness across multiple channels.
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Keywords(148)
retargetinginternet advertisingrecommendationpersonalizationsearchbehavioral targetingecommercecpcglobal leaderprogammaticadvertisingconsumer discretionaryadvertising servicescommerce dataaudience segmentation
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ai-powered advertisingperformance outcomescommerce aicookie-less advertisingretail media platformmachine learning algorithmsfirst-party datamedia buying automationretailersadvertising optimizationdigital advertising ecosystemmarketplacesmedia owner monetizationad inventory managementad placement optimizationdata privacyad creative optimizationdigital marketing automationcross-channel campaignsprivacy-safe targetingdigital asset monetizationdata-driven insightsconsumer targetingcommerce media platformshopper graph connectivityconsumer behavior analysise-commerceretail advertising solutionssupply side platformmedia ownersreal-time biddingdigital advertisingoffline and online attributionaudience targetingprogrammatic mediaopen internet advertisingai mimicking shopper behavioradvertising and marketingdigital marketing technologycustomer retentionai-driven campaign scalingretail media monetization toolsretail and marketplace integrationcommerce-focused ai algorithmsaudience insightsadtech patentsprogrammatic retail mediaad tech innovationpatented machine learning modelsperformance marketingecommerce advertisingcross-device targetingprivacy-compliant advertisingperformance display advertisingshopper graphai in advertisingcommerce signals analysiscampaign optimizationintent-based product recommendationscustomer journey mappingai for commerceprogrammatic advertisingfirst-party audience extensionretail mediapersonalized ad experiencesdemand side platformpredictive biddingopen internet commerceadvertising technologyomnichannel marketingad campaign managementad performance measurementadvertising agenciespredictive analyticsinformation technology and servicesgrowth solutionscustomer acquisitionad personalizationmulti-channel advertisingcommerce mediadynamic retargetingproduct recommendationsai engineretail media solutionsaddressability strategymedia ownershipdata insightsvideo advertisingcontextual advertisingdynamic creative optimizationcommerce yieldcommerce growthcustomer journeyad formatsbranded contentconsumer engagementhigh-intent audiencesmulti-channel retailingsubscription modelsincrementality measurementnative adsmeasurable outcomesmarket insightsshopper data saascreative optimizationad performance trackingintegration with retailersbrand visibilitycustomized marketing strategiesone-stop advertising solutionreal-time ad adjustmentshopping behavior analysislead generationsales metricscross-channel marketinghigh-quality inventoryomni-channel strategyb2bb2cfinancedistributionconsumer_products_retailconsumer internetconsumersinternetinformation technology & servicesmarketing & advertisingenterprise softwareenterprisescomputer softwaremarketingsalesfinancial services
Industry Codes
SIC 7375NAICS 541810NAICS 513210