Overview
Employees
320
Founded
2009
Revenue
$23M
Location
Paris, Ile-de-France, France
Industry
information technology & services
About
AB Tasty is an experimentation and personalization platform founded in 2008 by Alix and Rémi. The company focuses on optimizing digital experiences for global brands through A/B testing, feature management, and AI-driven personalization. It serves over 1,000 clients, including well-known names like L'Oréal, Samsonite, and USA Today, across various industries such as travel, retail, banking, and insurance.
Recently, AB Tasty launched its unified "ne Platform - offering, which facilitates both client-side and server-side experimentation. This helps developers, product managers, and marketers personalize customer journeys effectively. In January 2025, AB Tasty announced a strategic merger with VWO, enhancing its capabilities and expanding its reach with over 4,000 customers and 800 employees across 11 global offices, including locations in New York, Paris, London, Cologne, Sydney, and Madrid. The company is committed to making experimentation and personalization accessible and efficient for businesses worldwide.
Technologies(104)
Google Search ConsoleAWS CloudGoogle WorkspaceWizAmazon Route 53Amazon SESAmazon Simple Email ServiceMailchimp MandrillMailChimpGmailAtlassianFigmaGoogle MeetMicrosoft 365Amazon AWS
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Salesforce Marketing Cloud Account EngagementCloudFlare CDNChurnZeroTrelloSlackJiraAtlassian ConfluenceAB TastySalesforceMixpanelGongCanvaLinkedin Marketing SolutionsAsanaWordpressMatomoJavaScriptFlipHTML5CSSAmazon Product Advertising APILoomMongoDB RealmDHTMLXPower BI DocumenterLinkedIn Sales NavigatorVWORefinitiv World-Check Risk IntelligenceLinkedIn AdsMonday sales CRMGoogleGoogle Cloud APIsAct!GemAirReactTypeScriptReduxReact RouterJestPHPSymfonyNode.jsExpressSAMComposerSentryGrafanaAWS Trusted AdvisorAWS EventBridgePythonGoogle CloudAngularMicrosoft AzureJamf ProMicrosoft IntuneApple macOSMicrosoft Windows Server 2012UbuntuOutreach.ioTerraformBashGitLabGitHubDockerKubernetesAWS LambdaHTMLHTML ProYouTubeAIApple iOSFlutterGoogle AdsGoogle Analytics 4n8nNLPRESTSilaeSQLX (Twitter)ZapierJavaMySQLGoMacaronRuby On RailsVueJSRubyDart
Keywords(192)
ab testingmultivariate testslanding page optimizationconversion rate optimizationcrowebsite optimizationwebsite customizationpersonalizationdigital transformationartificial intelligencecustomer experienceuser experiencee-commercesaasanalytics
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optimizationinformation technologyenterprise softwareconsumer internetsoftwareinternetsoftware developmentfeature rolloutspersonalization rulesmarketing technologyexperiment managementai for customer retentioncross-device compatibilitydata-driven marketingtechnologypersonalized recommendationsai for customer psychologygdpr & ccpadata privacy complianceperformance scalabilityai optimizationai for personalization rulescontinuous deploymenta/b testingcross-channel testingai for behavioral segmentationbusiness growthdata integrationexperimentation in connected devicesomnichannel marketingai-powered feature rolloutsuser experience designfeature flagsconversion rate optimization (cro)ai-powered optimizationexperimentation supportcontent personalizationno-code/low-code personalizationagnostic apiexperimentationai for personalization at scalereal-time data processingai for real-time decision makingscalabilitymultivariate testingexperimentation automationmultivariate testing toolslead generationclient portfolioservicescustomer journeycustomer journey mappingconnected devicesgrowth optimizationbehavioral segmentationmarketing automationbehavioral analyticsdata analyticsstaffingweb experimentationcustomer insightsb2bemotionsaiai for multi-channel campaignsexperimentation best practicesai & machine learningstrategic acquisitionscustomer experience optimizationcustomer retentionweb analyticsai for content optimizationcustomer segmentationfeature managementwellnesscustomer engagementserver-side testingpersonalization for e-commercedigital optimizationcloud-based platforminternational expansioncomputer systems design and related servicesfinancial servicespersonalization enginedigital experiencesearch engine optimizationai for customer segmentationai for customer insightsexperimentation sdkexperiment automationcustomer engagement toolsexperimentation dashboardai for risk mitigationai for conversion liftoptimization platformd2cexperiment analyticscustomer data platform (cdp)a/b testing softwarereal-time personalizationsecurity complianceconversion optimizationcustomer data integrationsecurity & privacycustomer successdata-driven decisionsai for dynamic contentapi accessuser segmentationperformance optimizationinnovation cultureb2ccustomer behavior insightsmultichannel campaignsmediaexperimentation analyticsai-driven merchandisingperformance monitoringai-powered recommendationsexperiment rollbackexperimentation apitravel & hospitalitymobile optimizationhospitalityai for customer engagementexperimentation workflowcloud integrationexperimentation platformexperimentation metricsretailfeature experimentationsearch recommendationsmerchandisingdata-driven strategiesguided sellingemail recommendationsincremental rolloutsstatistical analysisuser experience enhancementinsights analyticsbehavioral targetingrapid deploymenttest and learn culturedynamic content deliveryreal-time analyticsautomated rollbacksthird-party integrationscustomer experience platformsrevenue optimizationenhanced data privacyperformance trackingcro strategiespersonalized marketing campaignsproduct discoveryshopping experiencedata-driven decision makingcustomer feedback integrationinteractive widgetsvisual editing toolstag management systemcollaborative optimization strategiesintelligent category managementrobust reporting solutionsexperimentation insightsfinanceconsumer products & retailinformation technology & servicesuxconsumerscomputer softwareenterprisesmarketing & advertisingsalesseosearch marketingmarketingleisuretravel & tourism
Industry Codes
SIC 7375SIC 7372NAICS 54151NAICS 51321