Paris, Ile-de-France, France
AB Tasty is an experimentation and personalization platform founded in 2008 by Alix and Rémi. The company focuses on optimizing digital experiences for global brands through A/B testing, feature management, and AI-driven personalization. It serves over 1,000 clients, including well-known names like L'Oréal, Samsonite, and USA Today, across various industries such as travel, retail, banking, and insurance.
Recently, AB Tasty launched its unified "ne Platform - offering, which facilitates both client-side and server-side experimentation. This helps developers, product managers, and marketers personalize customer journeys effectively. In January 2025, AB Tasty announced a strategic merger with VWO, enhancing its capabilities and expanding its reach with over 4,000 customers and 800 employees across 11 global offices, including locations in New York, Paris, London, Cologne, Sydney, and Madrid. The company is committed to making experimentation and personalization accessible and efficient for businesses worldwide.
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