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About
Appcues is a product experience and customer engagement platform based in Boston, Massachusetts. Founded in 2013, the company operates on a B2B Software-as-a-Service (SaaS) subscription model. Appcues empowers non-technical teams to create and manage personalized in-app experiences without needing engineering support. Its mission is to enhance user engagement, product adoption, and customer retention for businesses.
The platform offers a no-code solution that includes features such as user onboarding flows, in-app messaging, feature announcements, and behavior-based segmentation. Appcues integrates with popular analytics and marketing tools, allowing teams to make data-driven decisions. With over 4,000 clients, including notable brands like Adobe, Uber, and HubSpot, Appcues is recognized for its ability to streamline user onboarding and improve product adoption. The company has raised $43.3 million in funding, with its latest round completed in January 2022.