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About
Braze is a customer engagement platform based in New York City, founded in 2011 and rebranded from Appboy in 2017. As a publicly traded company on Nasdaq under the ticker BRZE, Braze has a valuation of approximately $3.7 billion and operates globally with 15 offices across various regions, including North America, Europe, and Asia.
The company provides a comprehensive, cloud-based Software-as-a-Service (SaaS) platform that supports brands in creating personalized, real-time customer experiences. Key features of the platform include data ingestion and classification, journey orchestration, cross-channel messaging, audience segmentation, AI-powered decisioning, and analytics for real-time personalization. Braze serves customer-centric brands in industries such as retail, media, financial services, and travel, helping them build strong customer relationships and deliver tailored experiences.