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About
Act! is a customer relationship management (CRM) and marketing automation software platform tailored for small and medium-sized businesses (SMBs). Founded in 1987 and headquartered in Scottsdale, Arizona, with a secondary location in Newcastle upon Tyne, England, Act! has been a pioneer in customer management for over three decades.
The platform offers an all-in-one solution that integrates sales, marketing, and customer management. Key features include CRM software for tracking business activities and customer information, marketing automation tools for email campaigns and social media, and sales automation for managing sales pipelines. Act! also provides deployment options in both local and cloud versions, along with a mobile application for on-the-go access. The company serves a diverse range of industries, helping SMBs enhance their marketing efforts, improve sales, and build lasting customer relationships.