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Finicity, a Mastercard Company based in Murray, Utah, is a prominent financial technology firm that provides real-time access to high-quality financial data through its secure open banking platform. Founded in 2000 and acquired by Mastercard in 2021, Finicity aims to enhance financial literacy and inclusion by empowering consumers and small-to-midsize enterprises with control over their financial data.
The company specializes in data aggregation and API services, offering tools for credit decisioning, verification, and financial wellness. Its core offerings include consumer-permissioned data access, instant account verification, credit decisioning tools, and advanced analytics. Finicity primarily serves financial institutions and fintech providers, enabling them to build innovative products that improve financial management for end users. Through its services, Finicity helps individuals and businesses achieve better loan outcomes and access secure payment options.