Overview
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About
ProdPad is a product management software company based in Brighton, United Kingdom, founded in 2012 by Janna Bastow and Simon Cast. The company focuses on addressing the challenges faced by product managers by providing a cloud-based platform that streamlines the entire product lifecycle, from idea generation to launch. ProdPad is known for its innovative Now-Next-Later roadmapping framework and for being the first tool to integrate OKRs and AI-assisted workflows.
The platform offers several key features, including strategic roadmapping, idea management, customer feedback collection, and AI-assisted workflows. These tools help product teams visualize their strategies, prioritize ideas, gather customer insights, and automate routine tasks. ProdPad serves small to mid-market teams across various industries, including SaaS, fintech, education, and government, enabling them to enhance communication and improve product outcomes. With a lean team of around 11-25 employees, ProdPad has achieved an estimated annual revenue of $3.8 million.